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Meet Our Team
VeDA President, Program Leader & Master Coach
Beena is a gifted master coach, consultant and teacher. She is a thought leader who has advanced both the theory and practice of vertical development coaching. Beena is a practitioner who loves good theory and is adept at translating complex concepts into applicable insights, enabling deep learning. Beena brings 31 years of experience in facilitating human and organizational development. She is committed to designing and delivering exceptional learning experiences, and uses multiple frameworks and approaches in powerfully integrated ways to create a transformative growth process, at both the individual and the group level.
Dr. Susanne Cook-Greuter
Research Director & Strategic Advisor
Dr. Susanne Cook-Greuter is the creator of the MAP instrument and its assessment methodology. She is VeDA’s strategic advisor and research director, safeguarding the standards of excellence in our assessment service. She is known worldwide for her seminal work in adult development theory. She has charted new territory in defining mature adult development. Since 1980, she has analyzed more than 11,000 MAP tests in more than 200 different academic and business contexts. Dr. Cook-Greuter’s theoretical work forms the foundation for VeDA’s approach to enabling transformative leadership.
Britta Covert is the MAP Operations Coordinator for VeDA. Britta has served as a communications coordinator in a previous role and was responsible for social media management. At VeDA, Britta coordinates various aspects of programs, supports document creation and design, and brings her experience in visual media design and music creation to producing VeDA’s audiovisual content.
Business Process and Platform Lead
A nerd and a dreamer with a can-do attitude, Lily has a knack for seeing possibility. Lily’s work focuses on designing business processes, user interfaces that are supportive to people’s needs and growth. She creatively combines experience in eco-therapy, business management and organizational development, with an intimate understanding of (models of) human development. She is one of the creative minds behind the MAP platform and helps conceptualize its technical possibilities.
VeDA's Coach Network Lead
Lisa is a certified Leadership Maturity Coach and a Certified Organizational, Relationship, and Systems (ORSC) Coach. Before becoming a coach, Lisa held a wide range of roles in high-tech companies including HP, Cisco, Boeing, and Amazon. Her 30+ year corporate career followed an unusual trajectory from software development and technical writing to organizational development and HR program management. In addition to her coaching work, Lisa manages VeDA’s coach network and supports curriculum development for VeDA programs.
Special Projects and Product Launch Lead
Lisa Frost is a certified Integral Master Coach™, facilitator and speaker who specializes in coaching senior leaders and teams to create happy, healthy, high-performance cultures. In addition to her executive and leadership coaching experience, she has 30 years of business experience spanning creating high performance teams and culture, driving change initiatives, strategic planning, operations and delivery. Lisa holds a Master’s Degree in Integral Psychology and speaks and facilitates on topics such as Creating Happy/Healthy Cultures, Thriving in the Midst of Uncertainty, Crisis and Change and The Ethical Use of Power.